Ruckus Teams With Hasbro, Inc. and IDW Publishing

New iReader MY LITTLE PONY: APPLE FAMILY APPRECIATION DAY Also Now Available on iOS Mobile Devices as a Standalone App and Through the MY LITTLE PONY Mobile Storefront, Powered by Ruckus

ecc8b635-c3b8-4e3d-aa43-71b52feeb9df(NORWALK, CT) – Ruckus Media Group, an independent digital family entertainment company, today announced a distribution agreement with Hasbro, Inc. and IDW Publishing, provider of popular licensed comic books based on Hasbro’s brands, including MY LITTLE PONY and TRANSFORMERS. Ruckus will offer digital downloads of MY LITTLE PONY licensed interactive storybook apps, full episodes and short-form video content of the MY LITTLE PONY: FRIENDSHIP IS MAGIC series from Hasbro Studios, and IDW’s digital comic books in mobile markets in the US, Canada, and other international territories.

Ruckus Media Group’s MY LITTLE PONY-branded mobile storefront launches with 125 individual titles and bundles. A selection of content is available for free within the storefront app, with additional content available for in-app purchase. New Ruckus iReaders, additional content from Hasbro Studios, and further editions of IDW’s comic books will keep the MY LITTLE PONY storefront app fresh throughout 2015, as well as within Ruckus Media Group’s main Ruckus App.

Now available as a standalone app in the App Store and in the MY LITTLE PONY mobile storefront is MY LITTLE PONY: APPLE FAMILY APPRECIATION DAY, a brand-new iReader app from Ruckus. This fully interactive storybook includes word highlighting, a record-your-own voice function, an integrated word hunt, educational activities, and embedded video. In this story, Apple Bloom, one of Ponyville’s own Cutie Mark Crusaders, learns a valuable lesson about appreciating family and having faith in those ponies who have her best interests at heart, even the eccentric but wise Granny Smith.

Ruckus iReader storybook apps allow kids to practice reading skills and vocabulary and aim to reinforce national educational standards, such as book concepts, alphabetic knowledge, phonics and word recognition, and reading comprehension.

Titles on Ruckus Media Group’s mobile platforms are advertisement-free, direct-to-own downloads that can be managed via cloud storage and viewed on all iOS devices. Parents may register for free and create child accounts. Should they do so, they are provided with educational feedback on their child’s experiences including time spent and amount read, watched, or played, along with content recommendations and learning tips from teachers and caregivers.

“We couldn’t be happier to expand our offering of storybook apps, video content, and comic books from premier partners such as Hasbro and IDW,” said Jason Root, Chief Executive Officer for Ruckus Media Group. “Their content is loved by consumers of all ages, and our storefront provides mobile families and MY LITTLE PONY fans everywhere on-the-go engagement with these popular characters and stories.”

“Hasbro is always looking for ways to ensure our stories in all their varied formats are available wherever and whenever our fans and readers want them,” said Michael Kelly, Director of Global Publishing at Hasbro Inc. “Expanding our relationship with Ruckus Media, both with new stories and wider distribution, is an important part of that strategy.”

“IDW Publishing is interested in new ways to reach today’s families,” said Jeff Webber, Vice President of Digital Publishing & Business Development for IDW. “We are excited to partner with Ruckus Media and their mobile platform to widen the reach of our kid-appropriate titles.”

MY LITTLE PONY: APPLE FAMILY APPRECIATION DAY app is available for $3.99 from the App Store on iPhone, iPad, and iPod touch or at

MY LITTLE PONY mobile storefront app is available for free (with in-app purchases) from the App Store on iPhone, iPad, and iPod touch or at


Hasbro (NASDAQ: HAS) is a global company committed to Creating the World’s Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH, TRANSFORMERS, and premier partner brands. From toys and games to television programming, motion pictures, digital gaming and a comprehensive lifestyle licensing program, Hasbro fulfills the fundamental need for play and connection for children and families around the world. The Company’s Hasbro Studios creates entertainment brand-driven storytelling across mediums, including television, film and more. Through the company’s commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families every year. Learn more at and follow us on Twitter (@Hasbro & @HasbroNews).


Hasbro Studios is responsible for entertainment brand-driven storytelling for Hasbro across television, film, commercial productions and short-form content. It develops, produces and distributes TV shows based on Hasbro’s world class brands, including TRANSFORMERS, MY LITTLE PONY, LITTLEST PET SHOP and FAMILY GAME NIGHT. Many of these shows air on Discovery Family Channel and on networks in more than 180 territories globally.  Since its formation in 2009, the studio has received nine Daytime Emmy wins.

On the film side, the studio has developed and produced a number of features based on Hasbro’s brands.  In addition to partnering with leading studios, the Company intends to make movies based on new and existing Hasbro brands for audiences globally through the Allspark Pictures film label.  Films in development or planned for release, include OUIJA (Universal), CANDY LAND (Sony), G.I. JOE 3 (Paramount), JEM AND THE HOLOGRAMS (Universal & Allspark Pictures), MAGIC: THE GATHERING (21st Century Fox) and an animated featured based on MY LITTLE PONY (Allspark Pictures).


IDW is an award-winning publisher of comic books, graphic novels and trade paperbacks, based in San Diego, California. Renowned for its diverse catalog of licensed and independent titles, IDW publishes some of the most successful and popular titles in the industry, including: Hasbro’s TRANSFORMERS, G.I. JOE and MY LITTLE PONY; Paramount’s Star Trek; Nickelodeon’s Teenage Mutant Ninja Turtles; 2000AD’s Judge Dredd; The Rocketeer; Toho’s Godzilla; Wizards of the Coast’s Magic: The Gathering and Dungeons & Dragons; and the Eisner-Award winning Locke & Key series, created by best-selling author Joe Hill and artist Gabriel Rodriguez. IDW is also home to the Library of American Comics imprint, which publishes classic comic reprints, Yoe! Books, a partnership with Yoe! Studio, and the multiple award-winning Artist’s Edition imprint.

IDW’s critically- and fan-acclaimed series are continually moving into new mediums. Currently, Jerry Bruckheimer Films and Disney are creating a feature film based on World War Robot; Dwayne “The Rock” Johnson and Warner Brothers are producing a film based on Ashley Wood’s Lore; and Michael Bay’s Platinum Dunes and Sony are bringing Zombies vs. Robots to film.


Ruckus Media Group creates and distributes award-winning interactive applications for mobile devices designed to entertain and educate children. In addition to many standalone titles, the Ruckus App delights children with interactive storybooks featuring favorite brands (Hasbro; Crayola; SeaWorld); ReadAlong e-Book versions of celebrated titles (Curious George; Tom and Jerry, Scooby-Doo); original content from top names in entertainment (TV creator Butch Hartman; The Wiggles); and Video episodes from the best in children’s TV and music (Sid the Science Kid; The Cat in the Hat Knows A Lot About That!; KidzBop).

Since the company’s launch, Ruckus has been recognized with more than 30 parenting and app awards, including a Mom’s Choice Gold Award for the #1 iTunes bestselling My Little Pony: Twilight Sparkle, Teacher for a Day, based on the ever-popular Hasbro toy characters and a 2012 Kidscreen iKids award for the Crayola Ruckus Readers, among many others.

For a full listing of titles and additional information, please visit our website as well as the Ruckus at the App store and follow Ruckus on Facebook and Twitter.


Jason Root

Ruckus Media Group Inc.

203 939 1409


Kahlil Schweitzer

IDW Publishing

858 270 1315